Chic and Versatile Collections

Apricot’s allure lies in its chic and versatile collections that seamlessly blend contemporary trends with timeless classics. From casual wear to statement pieces, the brand’s diverse range caters to a wide spectrum of styles, ensuring there’s something for every fashion-forward individual. The commitment to offering both on-trend and enduring fashion sets Apricot apart in the competitive online fashion landscape.

Affordable Luxury

Apricot redefines the concept of affordable luxury, making high-quality fashion accessible to a broad audience. The brand’s commitment to providing stylish, well-crafted pieces at reasonable prices ensures that fashion enthusiasts can embrace the latest trends without breaking the bank. Apricot stands as a testament to the idea that style should be both attainable and enjoyable.

Emphasis on Sustainable Fashion

In an era where sustainability is a growing concern, Apricot takes a stand by incorporating eco-friendly practices into its fashion philosophy. The brand’s commitment to sustainable sourcing and ethical production processes showcases a dedication to making a positive impact on the fashion industry. Apricot’s embrace of sustainability resonates with conscious consumers seeking both style and environmental responsibility.

Inclusive Sizing and Fit

Apricot understands that fashion is for every body, and its commitment to inclusive sizing and fit reflects this belief. The brand offers a wide range of sizes, ensuring that individuals of all body shapes can find pieces that make them feel confident and stylish. This dedication to inclusivity fosters a sense of belonging and acceptance within the Apricot community.

Engaging Online Presence

Apricot goes beyond being just an online store; it cultivates a vibrant and engaging online presence. Through social media platforms and a visually appealing website, the brand connects with its audience, sharing style inspiration, behind-the-scenes glimpses, and interactive content. This digital approach creates a dynamic relationship with customers and keeps Apricot at the forefront of online fashion trends.

Customer-Centric Approach

At the heart of Apricot’s success is its unwavering commitment to customer satisfaction. The brand’s customer-centric approach is evident in its responsive customer service, hassle-free returns policy, and a dedication to continuously improving the shopping experience. Apricot values its customers as more than consumers – they are part of a fashion community built on trust and reliability.

Apricot’s rise to prominence in the online fashion sphere is not a mere coincidence; it’s a result of a thoughtfully curated approach to style, affordability, sustainability, inclusivity, engaging online presence, and customer satisfaction. As Apricot continues to make waves in the fashion world, it proves that a brand can be both trendsetting and customer-focused, offering a fashion experience that transcends mere clothing purchases.

A Touch of Glamour

Attwood’s new jewelry collection reflects her distinctive taste and style, combining classic elements with modern sophistication. From statement pieces to delicate everyday wear, the collection caters to a wide range of tastes and occasions. Each item boasts a touch of glamour, making it the perfect accessory to elevate any ensemble.

Materials and Craftsmanship

Crafted with precision and attention to detail, the jewelry collection showcases the use of high-quality materials. From shimmering gemstones to lustrous metals, each piece exudes luxury and refinement. The craftsmanship is evident in the intricate designs and meticulous detailing, making these pieces not just accessories but works of art.

Versatility for Every Occasion

One of the standout features of Olivia Attwood’s new jewelry collection is its versatility. Whether you’re attending a glamorous event, heading to the office, or enjoying a casual day out, there’s a piece in the collection that suits every occasion. The ability to effortlessly transition from day to night is a testament to the thoughtful curation of the line.

Olivia Attwood’s Design Influence

Known for her trendsetting style, Olivia Attwood brings her personal touch to each piece in the collection. The designs are a reflection of her fashion-forward sensibility, with a blend of modern trends and timeless elegance. Attwood’s keen eye for detail and her ability to stay ahead of the fashion curve are evident in every necklace, bracelet, and earring.

Social Media Buzz

The launch of Olivia Attwood’s jewelry collection has generated a buzz on social media, with fans and fashion enthusiasts alike expressing their excitement. Instagram and Twitter have been flooded with images of the stunning pieces, accompanied by rave reviews. The hashtag #OliviaAttwoodJewels is trending as people share their favorite items and styling tips.

Accessible Luxury

In a nod to inclusivity, Attwood’s collection is designed to be accessible to a wide audience. While the pieces exude luxury, they are priced in a way that makes them attainable for a broad range of consumers. This commitment to accessibility ensures that everyone can enjoy a touch of Olivia Attwood’s signature style.

Olivia Attwood’s venture into the world of jewelry has proven to be a resounding success, with her collection capturing the hearts of fashion enthusiasts everywhere. The combination of timeless design, quality craftsmanship, and Attwood’s unique style has resulted in a jewelry line that is not only gorgeous but also a must-have for those seeking to make a statement with their accessories. As the collection continues to make waves in the fashion industry, it’s clear that Olivia Attwood has once again demonstrated her influence and expertise in the world of style and luxury.

First, let’s dispel all doubts: are there shades of lipstick that are banned after 50 and are “unsuitable” for mature women? ” I believe that there are no such colors ” – Lidka Peterczuk makes it clear . “ Lip color should not be based on age. As a rule, it can be the type of beauty, the nature of work, circumstances, personality, temperament. But definitely not age, ”provides us with make-up artist Yves Saint Laurent. The conclusion is simple: thinking that “at a certain age something is not appropriate” is a thing of the past. The fact is that several years ago when foundations were not so advanced, the problem could be e.g., redness or discoloration on the face. These were able to discourage experiments with expressive colors. But today, a good foundation is enough to give the complexion a uniform, flawless shade. Each of us can have better skin at will, so the restrictions no longer apply.

The difficult art of color selection. What lipstick shades are the most versatile?

“ When it comes to the beauty of an average Polish woman, I think that cool shades of rose and red work best . The blue dye present in them whitens the teeth very nicely, brightens the skin, and enhances the whiteness of the iris of the eye. Thanks to this, the face seems fresh, illuminated, and gains expressiveness, “- advises the make-up artist. These colors are good for everyday use, corresponding to the Slavic type of beauty that dominates in Poland. When you don’t know what to choose, it’s best to go with the classics – for example, Yves Saint Laurent Rouge Pur Couture lipstick in shade 01 , which is a classic cool red.

” Of course, this does not mean that warm lipstick colors are not welcome,” – emphasizes the expert. ” If we have a warm type of beauty and olive skin, reds with orange undertones will work better.”

Warm shades of lipstick also go well with a summer tan. Lidka Peterczuk encourages you to emphasize sun-kissed skin with darker lipstick, e.g., in a shade of fuchsia or raspberry . You do not need to apply it in such a way as to get the effect of full coverage – for a more natural look, just pat it gently with your fingertips. ” Then fuchsia or red will beautifully enhance the color of our lips, and by the way, it will be a nice contrast to the tan .”

With a visible tan, it is better to avoid bright, pearly colors – although this trend from the 2000s has recently been promoted by celebrities such as Kim Kardashian and Elsa Hosk, it may look debatable on a daily basis. Nude lipsticks will also suit the summer look , but with pink undertones, e.g. Yves Saint Laurent Rouge Pur Couture Bold number 12 .

Glossy vs matte. What finish will be better for mature lips?

Cream lipsticks are available on the market, leaving a shiny, shimmering veil on the lips – as well as powder ones with a matte finish. Will both options work equally well for women 50+? According to Lidka Peterczuk, absolutely – although the make-up artist points out that the fashion world is currently moving more towards fresh, juicy lipsticks . ” I would recommend Mat for makeup for an important ceremony when we go to an evening gala or event. Artificial lighting means that the color must be very saturated, clear and durable ” – the make-up artist advises. ” On a daily basis, I would recommend using more moisturizing lipsticks, such as Yves Saint Laurent Rouge Pur Couture Bold. 40% of its formula consists of moisturizing ingredients. It gives the lips a saturated color in one stroke and at the same time, is very soft and plastic. It combines durability with a fresh, luminous finish .

Tricks for luscious lips regardless of age. How to enlarge the lips with make-up and give them a clear contour?

In the case of mature women , the wrinkles on the lips and the loss of clear contours may be a bigger problem than color selection . It often happens that with age, the lips become thinner and “hide” inside. How to fix it? ” Here, I would use the Yves Saint Laurent Touche Éclat highlighter and use it as a kind of colorless lip liner, ” Lidka Peterczuk reveals her trick. Thanks to this, the color of the lipstick will not migrate beyond the lip red” – explains. The make-up artist instructs you to apply some of the iconic highlighter to the lips and the skin around them – thanks to this, the skin will remain moisturized and “do not sleep” on the applied lipstick, and the make-up will keep its clear contour. The expert also told us a bonus trick: if we choose a T ouche Éclat shade slightly lighter than the foundation, the lips will become more convex and alluring .

Another trick? Reaching for a good old lip pencil and contouring the lips with it, slightly going beyond the contour. However, the make-up artist advises not to move away from the natural border of the lips by more than 2 millimeters. Ombre makeup is also a good option . ” To optically enlarge the lips, I like to apply a darker lipstick on the middle part of the lips and, using my finger, gently rub it in the direction of the contours and slightly beyond them. This gives the optical effect of a ‘smoky’ lipstick – in this way we blur the actual contour of the lips and get the illusion that they are bigger, ‘ instructs the make-up artist. However, this technique requires practice, so if you want to limit yourself to simpler, more amateur tricks – it’s best to choose simply lipstick with a shiny finish . Thanks to it, the lips will appear swollen and fuller.

It’s 2008. I’m 15. I listen to Kings of Leon, Franz Ferdinand, Muse and Avril Lavigne. I wear frayed micro shorts, a studded leather belt, an oversized Arctic Monkeys T-shirt, and a slim satin scarf tied around my neck. I dream of Hunter Wellington wading in the mud like Kate Moss at the Glastonbury Festival. I adore the style of Mary-Kate Olsen, Alexa Chung and Sienna Miller. These are the times of flip phones that I ostentatiously slam every time I end a call, iPod Nanos, Tumblr (the ancestor of Instagram), and digital phones replacing parents’ analog phones. The outfits I wear to school are chaotic and ill-considered – nothing fits together, but it intrigues me (at least to me). All this so that the end result is as hipster as possible today.

When I analyze the trends for the new season 14 years later, I notice the first signs of the style from my teenage years in the shows. Tacky or ripped tights (Gucci), pants with holes (Dsquared2), vintage leather jackets (Acne Studios), T-shirts from the boyfriend’s closet (Coach), sweatshirts combined with sequin skirts (Celine), frayed shorts (Blumarine), dresses boho worn over trousers (Louis Vuitton), narrow scarves tied around the neck (Miu Miu). The similarity can be seen not only in individual elements but also in the general atmosphere of styling – nonchalant and completely unorganized. This so-called indie sleaze style is from which designers draw handfuls today (even if they don’t admit it). 

This trend from 2006-2012 (dates are arbitrary) had no name until a few months ago; New York trend researcher Mandy Lee intriguingly christened it in a viral video on TikTok – indie sleaze. How to describe this style in one word? It’s not possible. It is so eclectic that it includes glamor, boho, rock, punk, and grunge. It was created during the period of the greatest popularity of indie rock (short for “independent,” bands playing this music often released albums on independent labels), was an expression of opposition to the mainstream, the so-called Y2K era (conventionally 2000-2009), i.e., sweet and skimpy stylizations of MTV stars, including Paris Hilton and Britney Spears. Who modeled indie sleaze? Everyone leaving nightclubs in the morning and attending music festivals such as Glastonbury. British it-girls, singers, and girlfriends of musicians – Kate Moss (her boyfriend at the time was Pete Doherty), Sky Ferreira, Alice Dellal, Agyness Deyn, and Lily Allen. From overseas, let’s add Lindsay Lohan, Ashlee Simpson, and Mary-Kate Olsen (before she became a minimalist) to the list. The most important in the indie sleaze style was sleaze: rips, holes, and rolled-up sleeves are welcome elements of the look, as are smudged lines (on the eye, lips) or slightly disheveled hair as if you just got out of bed. “Sleaze” was so important that in every pair of shoes my parents gave me, I had to walk on the sand first so that no one would think they were new. Imagine Mary-Kate Olsen in an oversized plaid shirt, leggings, heeled boots and a leather shopper, or Kate Moss in micro shorts, a faded T-shirt,

Why the sudden interest in a style that has not even passed 20 years since its twilight? Generation Z, music, and Instagram are involved, as always. Isabel Slone, a journalist at HarpersBazaar.com, claims that indie sleaze is the latest trend happening here and now, just before the impact of virtual reality and social media. According to her, returning to it is a reaction to the growing popularity of the metaverse (which makes some of us miss the analog reality) and to galloping inflation. A few years ago, to be an indie sleaze girl, you could buy a piece of clothing for five zlotys (or – as Macklemore sang – for 99 cents) because fashion loot was obtained in thrift stores (today, prices in second-hand shops are on par with those from chain stores). 

Trend forecaster Mandy Lee sees the reason for the renaissance of this style in the forced isolation caused by the pandemic. “People crave contact and creativity. 15 years ago, the indie sleaze subculture, along with music and art, was a powerful social binder,” he believes. The return of music festivals certainly has an impact on the re-popularization of the trend. Everywhere, you can feel the vibes of indie sleaze at the concert of The Killers, Tame Impala, or listening to the album Muse (premiere on August 26). And although I grew out of wearing tunics with leggings and high heels with every outfit (I discovered sneakers!), looking through my old photos, I noticed the ease that characterized those combinations. I was dressing for myself, not for photography. And also, that indie sleaze values ​​individualism, and it’s hard to fake unique looks based on vintage. Let’s treat his return as a break from focusing on what and where to wear and what not. Summer festivals and concerts are a good time to tone down a bit.